A little glimpse into my newly exciting hobby of hand lettering. Journey with me as I continue to learn, practice and produce some exciting and new pieces.
Conceptual pitch work for Diageo's tequila brand Hornitos. A overall very fun creative experience. Having the opportunity to pair my design skills and hand lettering skills to truly breathe some magic into the overall piece was nothing short of rewarding.
The perfect interactive iPad magazine and App for all your heavy hitting, big bass dropping, pure craziness and futuristic sounds. DubNation brings you all of the underground, wob crazy dirty drops your little heart could ever dream of. We are not just a few; we are a nation, a DubNation.
2016 WEBSITE REDESIGN
The challenge here was to redesign KeriLotion.com to provide consumers with a more contemporary brand experience, and a platform that would enable them to engage with the brand in a more natural, relevant way. In addition, we were tasked with throwing a wider net across their usual demographic to encompass a wider range of women, from all walks of life.
A refreshing, clean new look that really breathes life into all of the recent 2016 digital and print content for Mass Save and their partners. Journey with me as I take on this not so simple challenge and as I like to say "Mass Save the world, one day at a time".
This Interactive IPad lifestyle magazine for “Hipsters,” or as we call them, the “Not so mainstream cool cats,” is the full experience. It not only brings you articles tailored to this specific audience, but it also gives you a comprehensive, interactive experience complete with new and exciting ways to view and see a magazine. It's not just a flip or slide page-to-page experience anymore. There is no one direction--your journey is up to you.
BRANDING & STORE FRONT DESIGN
The goal was to create an upscale environment with a big game feel. Buck’s features all of the best wild game cuisine that is rarely available unless you go out and hunt it yourself. This is not your average bar and grill. This is for those white collar, professional types who have a hidden passion for hunting and the great outdoors.
My design was chosen as the core look and feel for Theraflu for all of their 2015/2016 in-store displays and POS.
BRANDING & CAPABLITIES DESIGN
VEA is the perfect gadget to change the way you see and experience life. These electronic, color-filtering sunglasses take those fun photo-editing filters and bring them brilliantly to life. With one touch of a button, VEA makes you feel as if you are living in a 1920’s photo or in the glow of an ever-present sunset. Experience the endless possibilities of VEA.
PACKAGING DESIGN
The best grooming set for that classy, everyday, upscale male who has a hidden passion for hunting and the great outdoors. Professional and controlled on the job, but a beast of prey when it's time to play. Don't just be strong. Be Buck Strong.
BRANDING & PACKAGING DESIGN
Touched by the goddess of fruit, Fruidea is the most delicious collection of white wines infused with unexpected fruit flavors that will bring a tingle to your taste buds. Get ready to light up your night with a little touch of flavor from the goddess of fruit herself.
The challenge here was to take the average truck wrap and make it visible from all angles...even skyward. Whether viewed in traffic, from a bridge in the distance, or even a highrise, V8 Splash branding was front and center.
PUBLICATION DESIGN
Highlighting almost 30 years of outstanding greatness and accomplishments, Red Bull believes in the power of human nature to always want to explore. If you believe it, then anything is possible. The only limit is the one you set yourself. Welcome to a Red Bull World.
CONCEPTUAL REBRAND
THE ITALIAN KINGS OF THE SKY
Alitalia Airlines has been bringing the best of Italy and pulling it through their branding. A worldly mix of Italian tradition and all-around great service. One of the top Airlines in Europe. We are the Italian kings of the sky.
To appeal to moms, I wanted my design to speak in a voice they could relate to most--their own kids. The goal was to impart that awesome feelings moms get when they know their kids are on the mend.
EVENT DESIGN
Car wrap design & on field Targets created for the Royal Purple's 2014 Las Vegas Bowl Quarterback Challenge. The Subaru WRX STI was to be awarded to the winner at the halftime show.
Conceptual and creative content created for a pitch to sell in Oberto Beef Jerkies NEW 2016 line of flavors and packaging. Partnering with big NFL stars like Richard Sherman & Rob Gronkowski the brand voice would hope to skew away from the traditional thought outdoorsy style male, to a new more energetic, hard hitting audience. The type of person who be into the idea of being on American Ninja Warrior or crushing it at a session of crossfit.
When you want a nice gourmet meal and are too lazy to get dressed, your only option is delivery. Crave is not your average delivery service. Whatever you’re craving, our five star chefs whip it up and our waiter-style delivery attendants bring it right to your door.